What You Know About the Famous Brand LV ?

LV handbag

In 1854, Louis Vuitton revolutionary designed the first  flat cheap louis vuitton , and in Paris opened the first shop to create LV, the first generation of LV pattern , from then on, the Monogram LV have been the symbol, and enduring . LV design will soon be copied , thereafter, flat top square suitcase became the trend . From the former LV suitcase to fashion show of Paris T stage , LV has been in the top position of international fashion industry , the real reason is that LV has its own special brand " DNA".

  

First , the  lv bags  highly respected and cherished their own brand . It not only related to its founder Louis Vuitton’s name , also inherited his spirit of quality and refine . From the second descendant , George Vuitton , LV successor continue to increase the new connotation for the brand . The second generation increased the international field of vision and touch. The third generation , Caston Vuitton bringed loving art , creative and innovative characteristic . Up to now, already 6 Louis Vuitton family descendants worked for LV brand. At the same time , the family descendants, every designers and workers need to know the brand history , and carry forward the unique LV culture when they work . 

Louis Vuitton Handbag

About the French luxury goods group Moët Hennessy , LVMH group .

The French Moët Hennessy –Louis Vuitton , LVMH group , was the combination of world famous leather goods company Louis Vuitton and wine family Moët Hennessy in 1987 by Bernard Arnault . Possess of 50 famous brands , is the largest luxury goods group in the world .

LVMH group mainly includes the following five fields : Wines and Spirits , Fashion and Leather Goods , Perfumes and Cosmetics , Watches and Jewelry , Selective Retailing .

LVMH has a long history, converge the noble occupation and profound tradition , became the international well-known brand .

 Most of enterprises of champagne , spirits and leather goods have more than a hundred years’ history , and some even have more than two centuries. Moët & Chandon originated in 1743 , Veuve Clicquot Ponsardin was in 1772 , Hennessy in 1765 . Johan-Joseph Krug in 1843 founded his own company , The wine of Château d'Yquem can be traced back to 1593 . Louis Vuitton is established in 1854 .

In perfumery , cosmetics and fashion field , the part of the brand under the banner of LVMH was created later , but there was the strong international status after dozens of years . Guerlain was founded in 1829 , Christian Dior in 1947, Givenchy in 1951, Givenchy launched its own perfume in 1957 .

Today, the LVMH group has more than 59,000 employees , 68% of them distributing outside France . There is the welfare institution LVMH House , LVMH-ESSEC Chair and LVMH asian study scholarship , in addition , LVMH group also bends itself to protect environment .For more , please click here .